Analytics are one of the most important things when it comes to doing anything online. When creating videos on YouTube, analytics tell you everything you need to know, and the information you can gain from it is very useful. It allows creators to see the attention rate of videos, click through rates, impressions, where their audience is located, and much more information that they can use to their advantage. Even in the analytics, it gives useful information to help the creator create better videos. When it comes to the reader, the majority of people are most likely not even aware that their information is being taken by sites, apps, or anything online, but there isn’t much that can be done for consumers as most of the information being taken is completely harmless to them. For me personally, I just don’t care because, in the end, does it really matter? I mean, Google literally has all of my information—my full name, where I live, my cards, my emails, and probably my passwords—so I just can’t be bothered. Overall, I do think that analytics are a very useful tool and can help companies, businesses, creators, or writers make better products and please their consumers.